Published: August 2, 2017 2:28:28 pm 121 Views
The reports of the news release’s death as a public relations tool are grossly exaggerated.
Published: April 27, 2017 3:11:04 pm 260 Views
What is AP style? Does it matter, and is it still relevant?
Published: March 21, 2017 12:07:25 pm 574 Views
The firm was honored for a video created for the Rochester City School District.
Published: December 6, 2016 10:42:22 am 250 Views
Cook Communications was hired to summarize data-heavy reports in easily understandable brochures for the community.
Published: October 6, 2016 10:51:37 am 267 Views
An Ivy League university recently received a multi-million-dollar donation from a national foundation to build a new building for its computer science department.
Published: August 3, 2016 3:31:34 pm 328 Views
Paid advertising and public relations both are powerful tools in an organization’s marketing communications arsenal. Before utilizing either, though, it is important to understand some fundamental differences between them.
Published: July 29, 2016 9:41:32 am 334 Views
We developed a marketing plan that was highly targeted to reach a specific demographic. The plan identified a range of tactics involving public relations, some paid advertising, direct community outreach, and existing member engagement.
Published: July 23, 2016 11:52:00 am 337 Views
At Cook Communications, we offer a full array of political services, and we develop and implement media strategies that utilize tactics including strategic planning and consulting, advertising, media buying, direct mail, and public relations.
Published: July 15, 2016 3:09:00 pm 483 Views
If your company is looking to boost awareness of your product portfolio – and add another powerful tool in your marketing arsenal – contact me today. I’d also be interested in your thoughts about the definition of PR and its role in sales.