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Tim's Blog

Tim Cook Recognized with Excellence in Leadership Award

Published: June 25, 2018 9:01am 204 Views

Tim Cook Recognized with Excellence in Leadership Award

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Wire Services Can Help Boost Media Coverage

Published: October 30, 2017 10:35am 312 Views

Wire Services Can Help Boost Media Coverage

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The News Release is Not Dead Yet

Published: August 2, 2017 2:28pm 546 Views

The News Release is Not Dead Yet

The reports of the news release’s death as a public relations tool are grossly exaggerated.

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The Wordgate Scandal

Published: May 24, 2017 2:32pm 651 Views

The Wordgate Scandal

The media should stop attaching the word "gate" to every scandal. Watergate wasn't about a water scandal.

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Is AP Style Still Relevant?

Published: April 27, 2017 3:11pm 676 Views

Is AP Style Still Relevant?

What is AP style? Does it matter, and is it still relevant?

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Companies Need to Prepare for a PR Crisis

Published: April 13, 2017 12:04pm 676 Views

Companies Need to Prepare for a PR Crisis

Every business or nonprofit organization must be prepared to handle a public relations crisis. Every crisis situation is different, but the basis for the response should always start with honesty. 

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Cook Communications LLC wins a Telly Award

Published: March 21, 2017 12:07pm 972 Views

Cook Communications LLC wins a Telly Award

The firm was honored for a video created for the Rochester City School District.

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Turning Data-Rich Reports into Easily Understandable Brochures

Published: December 6, 2016 10:42am 627 Views

Turning Data-Rich Reports into Easily Understandable Brochures

Cook Communications was hired to summarize data-heavy reports in easily understandable brochures for the community.

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National Coverage for a Computer Science Building

Published: October 6, 2016 10:51am 594 Views

National Coverage for a Computer Science Building

An Ivy League university recently received a multi-million-dollar donation from a national foundation to build a new building for its computer science department.

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Generating a $50,000 Charitable Donation

Published: September 1, 2016 10:31am 669 Views

Generating a $50,000 Charitable Donation

A nonprofit organization needed help raising awareness and kicking off a fundraising campaign.

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Advertising vs. PR

Published: August 3, 2016 3:31pm 738 Views

Advertising vs. PR

Paid advertising and public relations both are powerful tools in an organization’s marketing communications arsenal. Before utilizing either, though, it is important to understand some fundamental differences between them.

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Targeted Marketing Helps Nonprofit Boost Membership

Published: July 29, 2016 9:41am 661 Views

Targeted Marketing Helps Nonprofit Boost Membership

We developed a marketing plan that was highly targeted to reach a specific demographic. The plan identified a range of tactics involving public relations, some paid advertising, direct community outreach, and existing member engagement.

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Experience Matters in Political Advertising

Published: July 23, 2016 11:52am 714 Views

Experience Matters in Political Advertising

At Cook Communications, we offer a full array of political services, and we develop and implement media strategies that utilize tactics including strategic planning and consulting, advertising, media buying, direct mail, and public relations.

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Keeping Out the “Johns”

Published: July 20, 2016 10:54am 799 Views

Keeping Out the “Johns”

If your nonprofit organization needs marketing consulting services to raise awareness of your agency or of a specific issue you are working to address, Cook Communications can help.

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Should PR be Expected to Drive Sales?

Published: July 15, 2016 3:09pm 810 Views

Should PR be Expected to Drive Sales?

If your company is looking to boost awareness of your product portfolio – and add another powerful tool in your marketing arsenal – contact me today. I’d also be interested in your thoughts about the definition of PR and its role in sales.

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