July 23, 2016
While many advertising agencies can create effective commercials to sell a product or to promote a business, when it comes to politics, experience matters. If you are running for elective office, it is important to choose a media consultant who understands politics, who has experience in political advertising, and who can provide personal attention to your campaign.
I have more than 25 years of political consulting and communications experience, and I have helped numerous political candidates win elections at the state, county, and local level.
Before launching Cook Communications in 2005, I led another agency’s political consulting and public affairs practice, creating broadcast advertising for several winning candidates. Prior to that, I handled communications for a City Councilman, a State Senator, and a County Executive. I’m currently a member of the American Association of Political Consultants.
At Cook Communications, we offer a full array of political services, and we develop and implement media strategies that utilize tactics including strategic planning and consulting, advertising, media buying, direct mail, and public relations. Advertising services range from television, to radio and billboards. We create ad concepts, write scripts, and manage production.
Two recent successes involve candidates for countywide office who relied on Cook Communications for major upset and landslide victories.
- The first candidate was a political novice who had never run for office before. We created a series of TV and radio commercials that helped secure upset victories in both the primary and general elections. Running against a long-term, well-known, and well-funded incumbent, our ads helped the political newcomer win the general election by nearly 20 points.
- Our media strategy and ad creative propelled the second candidate to a landslide 34-point victory, winning more than 65 percent of the vote.
If you are a political candidate, or a campaign manager looking for a media consultant, contact me to find out how we can put our experience – and our expertise – to work for you. We will help you to reach your target demographic, to get the votes you need to win.
Tim Cook, President
Cook Communications, LLC